Annual Report 2025
Building The Home of Homes:
Delivery and Ambition
The UK’s market leader in homewares
In FY25 we have delivered good and sustainable growth in sales, profit and market share.
Putting our strategy into action, we’ve also made strong progress with our growth plans, through multiple improvements to our customer offer.
As an ambitious company, with a vision to build the UK’s most trusted and valued brand for homewares and furniture, we continue to see many opportunities for our business.
Our market opportunity
Total addressable market¹
£ 24 bn
10% medium-term milestone
Current market share¹
7.9 %
FY25 market share
|
¹ Based on GlobalData UK combined homewares and furniture markets, excluding kitchen cabinetry and bathroom furniture, for the 12 months to June 2025, including VAT. |
Our three strategic pillars
Elevate our product offer
Using our product mastery to increase relevance and appeal, extending our choice, value, design and style
Connect with more customers
Developing and expanding our channels, offering an easier and more personalised experience
Harness our operational capabilities
Leveraging our skills and systems to transform our proposition, processes and productivity
Performance highlights
Active customer growth²
+ 0.8 %
online and in store
Market share growth¹
+ 20 bps
YoY
An ambitious strategy in action
Downloads
¹ Based on GlobalData UK combined homewares and furniture markets, excluding kitchen cabinetry and bathroom furniture, for the 12 months to June 2025, including VAT.
2 Growth in unique active customers who have transacted at least once in the 12 months to June 2025. Management estimates using Barclays data.