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'Pass it On' and Takeback

Our Textile Takeback service is ever increasing in popularity with customers who are now, on average, bringing c.120 tonnes of textiles to our stores every month and we collected almost 1,500 tonnes in the year, a 24% increase year-on-year. We continue to trial various other circular business models to learn and further develop our approach on how we best sort and divert different product categories to the best next or end-of-life solution.

For customers replacing bulkier items, such as furniture, we are making it easier to give unwanted pieces a second life in a new home. We have partnered with The British Heart Foundation to offer a free collection service for furniture, mattresses and more. In the last year, the British Heart Foundation made 1,450 collections for our customers, raising over £250,000 including Gift Aid.

Delivering Joy

Our colleagues and customers are at the heart of our Delivering Joy campaign, which helps people who may otherwise go without gifts or decorations over the festive period. Our fifth Delivering Joy Winter campaign was our biggest yet, facilitating the donation of an incredible 272,000 gifts by Dunelm customers.