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Our approach to sustainability

We define our approach to sustainability as being ‘Good & Circular’. We structure our initiatives around three core pillars, recognising the social and environmental journey of our products.

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Sustainability Report 2025

Building The Home of Homes: Good & Circular

FY25 sustainability highlights

Scope 1 carbon reduction

- 26 %

against FY19 baseline

Commitment to raise

£ 2.0 m

over next three years for Age UK

Colleague representation

6.5 %

of Role-model leaders from an ethnic minority background (FY24: 5.8%)

Own-brand products

c. 52 %

meeting our Conscious Choice¹ criteria

Collected and distributed

c. 270,000

gifts in our Delivering Joy Winter campaign for local causes

Colleague engagement

+ 7 pts

increase in our colleague NPS²

¹ For a product to qualify as Conscious Choice it must be made from at least 50% ‘More Responsibly Sourced’ materials (by weight) compared to conventional alternatives available from Dunelm.
Find out more here.

² Score based on responses to the question ‘How likely are you to recommend Dunelm as a place to work’ from our colleague survey which we conduct bi-annually (score does not include Republic of Ireland).

Being Good & Circular

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Sustainability

Our home the Planet

We recognise the Planet provides the resources we use to create our products.

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Sustainability

Our home in Communities

We have a role in the Communities where our stores and sites operate.

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Sustainability

A home for our People

We create a home for People working in both our business and our wider supply chain.

Latest news

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Community Sustainability People
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Press Release

Dunelm and Age UK smash £2 million fundraising milestone - one year early

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Partnership has raised an incredible £2 million in just over two years

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Community Sustainability
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Press Release

Dunelm and British Heart Foundation partnership surpasses £1 million milestone in support of lifesaving research

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Partnership allows customers to give furniture and mattresses a second life, supporting a more circular economy

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Community Sustainability
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Press Release

Dunelm delivers summer joy with makeovers of community spaces across the UK

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Retailer is supporting 48 local organisations with a spruce-up of their outdoor space, donating over 800 products