Our approach to sustainability
We define our approach to sustainability as being ‘Good & Circular’. We structure our initiatives around three core pillars, recognising the social and environmental journey of our products.
FY25 sustainability highlights
Scope 1 carbon reduction
- 26 %
against FY19 baseline
Commitment to raise
£ 2.0 m
over next three years for Age UK
Colleague representation
6.5 %
of Role-model leaders from an ethnic minority background (FY24: 5.8%)
Own-brand products
c. 52 %
meeting our Conscious Choice¹ criteria
Collected and distributed
c. 270,000
gifts in our Delivering Joy Winter campaign for local causes
Colleague engagement
+ 7 pts
increase in our colleague NPS²
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¹ For a product to qualify as Conscious Choice it must be made from at least 50% ‘More Responsibly Sourced’ materials (by weight) compared to conventional alternatives available from Dunelm. ² Score based on responses to the question ‘How likely are you to recommend Dunelm as a place to work’ from our colleague survey which we conduct bi-annually (score does not include Republic of Ireland). |
Being Good & Circular
Latest news
Press Release
Dunelm and Age UK smash £2 million fundraising milestone - one year early
Click to read this articlePartnership has raised an incredible £2 million in just over two years
Press Release
Dunelm and British Heart Foundation partnership surpasses £1 million milestone in support of lifesaving research
Click to read this articlePartnership allows customers to give furniture and mattresses a second life, supporting a more circular economy
Press Release
Dunelm delivers summer joy with makeovers of community spaces across the UK
Click to read this articleRetailer is supporting 48 local organisations with a spruce-up of their outdoor space, donating over 800 products