January 2026
Spring/Summer 2026 Press Pack
We’ve taken drenching to the next level this season, going bold with new colour schemes and pattern layering, plus the latest instalment of our much-loved, maximalist collaboration with Sophie Robinson.
Latest news
Press Release
Dunelm Launches 'Ask Dunelm' AI Shopping Agent
Click to read this articleUK retailer partners with Google Cloud on conversational shopping experience
Press Release
Dunelm Opens Kingston Superstore as New Store Pipeline Strengthens
Click to read this articleNew inspirational store is latest London opening and one of three new stores expected before the end of 2026
Video
Dunelm unveils Dorma Archive bedding collection
Click to read this articleReviving over a century of British design, the new range reimagines heritage patterns from as early as 1871, blending archival craftsmanship with modern luxury